A lot of small businesses understand that employing a strategic management process can help accelerate growth. This understanding is however less popular in the healthcare world, where it is actually more important because the customer experience that healthcare organizations deliver could mean the difference between life and death.
So, if you haven't already adopted some strategic approaches in your healthcare organization (HCO)'s management model then it's time you took the plunge. Here are five ways to go about it.
- Have doctors at the top management
It is legal in many regions of the world for any practitioner in the field of medicine to run a healthcare organization. The legal aspect notwithstanding, existing evidence indicates that health care organizations that are run by doctors tend to outperform others. On this backdrop, placing doctors at the top management of your HCO can be a great way to boost its performance.
- Use predictive analytics to track medical conditions
Big data has many proven benefits to the healthcare industry. One aspect of big data in the healthcare field, predictive analytics, help physicians to track the medical conditions of their patients more effectively by simplifying the collecting and analyzing of medical information. This way, using some form of predictive analytics can help your health care personnel to get a more complete understanding of various patients and deliver more refined care.
- Apply the use of Electronic Health Records
One of the key ways to ensure operational efficiency in thehealthcare environment is to optimize the use of technology. One such technology that will be sure to enhance effectiveness and efficiency of people and processes is electronic health records. This technology makes patient data more readily accessible to the physician, eliminating the burden of combing through piles of patient files to retrieve the required data.
When records are intuitive and immediately available this way, patients can enjoy quality on every subsequent visit, and improved recovery rate and your facility will take the credit.
- Train first the Immediate Supervisor at the Point of Care on new technologies
The technology needed to transform the quality of service at your healthcare facility won't exist in isolation from your staff. These technologies only become operational through your healthcare personnel. That is to say you have to train your staff on how to use these technologies.
How you approach the onboarding process can make or break the adoption of any new technology. For maximum success, it is best to start by the frontline clinical leader; the day-to-day operations manager. They are in charge of supervising the care given to patients in each unit, and whatever they adopt first, will spread across the facility more effectively.
- Tackle what irks the frontline clinical managers to motivate them
The key to creating a patient-centric culture that drives improved performance is to motivate the managers themselves. The idea is to bring the managers into the change as they are the drivers of change in the system. If you succeed in getting managers to accept change, you can expect that standardized system to go on even during times of interim leadership.
Strategic management of healthcare organizations ensure better service and improved patient experience. The management is constantly on the lookout for any external changes, opportunities and/or threats that may affect them. With this kind of leadership, the HCOs are able to respond to changes in time and ensure sustained high level of healthcare service.